I feel that fashion consumers including myself find shopping at this day and age very motivating, as there is a lot of outfit inspiration in stores and online. I find this useful as its a way of imaging the outfit your thinking of buy or a way of creating outfit ideas before you buy the clothing. Especially when the clothing is put on mannequin or models, when shopping online for example, a lot of online stores use famous people like Kim Kardashian or well known influencers like YouTubers to wearing their clothing in exchange for having the clothing sent to them for free. By doing this, consumers are able to see the online stores affordable clothing on popular well known people, whilst also seeing how these people style the clothing. This makes people want to purchase these clothing items so they can wear and style the clothing how they like or copy how the influencers have styled it completely. whilst not having to spend hundreds or thousands on a single outfit. 
Kim Kardashian West is a very popular celebrity, primarily for her bold fashion choices. Kim is often promoting clothing brands on her instagram as she has a very large following and can reach a wide range of customers. Kim is constantly creating and bring back trends. For example she made it popular and fashionable to wear cycling shorts in an outfit and joggers with heels.
Her whole is in the public eye and is looked up to for their audacious fashion . Her sister Kourtney has not long ago collaborated with an affordable clothing brand called pretty little thing, to bring out a limited clothing line, which they got her to promote all over her instagram as she too has a large following.
online shopping has become increasingly popular throughout the past few years, with less and less people actually going into store to purchase clothing and other personal goods. Most online stores will promote their clothing on popular influencers and even some celebrities, as a way of gaining popularity and getting their brand out there, whilst convincing customers to purchase the clothing.
I prefer online shopping because there are more promotional offers, like various discount codes and student discount and other flash sales for example, 30% off for 12 hours only alone with free next day delivery. By doing offers such as these, the online stores are able to draw customers in persuading them to spend money as they are guaranteed to save money. Its also a much more convenient way of shopping, especially for people who have very busy life styles and might not have the time to go out shopping for the day, they will find it extremly relaxing to go home after a long day and browse through a website of there choice to look at what they desirer. As well as requesting home and next day delivering at a time most convenient for themselves.
Mood 